It goes without saying that any successful B2B marketing strategy implies the lead generation to get more clients. By providing them with excellent service, and also offers a professional solution to their customers, you can certainly get customer loyalty and increase the revenue. The most effective inbound and outbound methods applied will result in more qualified leads to your business. So, let’s now look deeper into choosing the lead generation strategy for B2B in 2021!
The Purpose of Lead Generation Process
Well, the major reason for improving your lead generation strategy is that you can significantly increase the B2B sales. That’s the first step towards a deal closure, also it is crucial for the leads enhancement and improving the sales opportunity conversion.
According to HubSpot, 61% of marketers claim that generating leads as well as traffic is their prior challenge. That is why more and more B2B companies are working at improving these aspects.
Which Strategy Is the Best for 2021?
In fact, there are lots of ways to boost your lead generation. The best three lead sources for B2B companies are SEO (14%), email marketing, (13%), and social media (12%). You can also combine various methods to get the most of your marketing campaign. So, here are the top techniques for enhancing lead generation.
1 Implement & Improve the Search Engine Optimization
According to recent studies, one of the most efficient B2B lead generation channels is SEO. So, by constantly publishing the new content and updating it, you will get the “evergreen page”, which will generate the potential clients’ leads for years. Besides, we are talking not solely about the Google or Bing search engine. YouTube is a huge and effective search engine too! Also, using the efficient keyword silo will help you to improve your website rank on searching result list, thus you will get more potential clients. The B2B marketing strategy can greatly benefit from the SEO implementation.
2 Boost Your Email Marketing
A huge amount of qualified leads can be also got from email marketing. The recent research made by Content Institute has shown that over 30% of B2B marketers claim email newsletters are the best way to nurture leads. And 87% of B2B marketers say email is one of their top free organic distribution channels. In addition, the email channel has the highest percentage of the volume of Leads and ROI rate.
So, to enhance the email marketing, improve & personalize the email content, add a strong CTA, and create a unique design to make your emails more recognizable. In such a way you can significantly increase the referral traffic and generate more potential clients.
3 Turn the Blog Posts Into Case Studies
Another effective method to generate more leads is to improve the content quality. This trick is used to introduce to your potential clients the real solutions your company can offer to them. And the case studies can provide much more compelling arguments to purchase your products and services. Especially in comparison with the simple blog posts.
Additionally, the case studies’ learning can greatly influence the companies’ purchase decisions. That is why adding the case studies to your B2B marketing strategy can boost the volume of leads and increase the company’s brand awareness.
4 Apply Dynamic CTA to Your Content
There are 2 major things business owners always pay attention to while peering the website articles: the introductory words and final thoughts. That’s because they want to find out your company’s products & service, discover where to find more information, or how to start cooperation.
By including the relevant CTA buttons in your emails and the company’s website, you can not only get more leads but also improve the site navigation and users’ experience as well.
5 Include Social Media Platforms Ads
Last but not least, consider using social media to generate more website traffic. The most popular platforms for B2B, like Facebook, LinkedIn and Instagram are used by over 70% of marketers (Statista, 2020). And this number will only increase, as social media is now an integral part of our daily routine.
Besides, it’s a great idea to include some eCommerce solutions in your B2B marketing strategy. They provide an effective digital presence for manufacturers and wholesalers by the complex software with decision-making and buying specifics. Also, they offer the in-built features to support various sales processes, including price negotiations, and sales personalization, which significantly influences the lead generation process.
Improving lead generation is a crucial aspect of the B2B marketing strategy development. As the recent statistics show, the leading strategies in this aspect include social media marketing, search engine optimization, and email marketing. By implementing these into your business development plan, you will not only improve the lead generation but also boost the overall company performance in the digital world.
Try these tricks now and enjoy the results yourself!
Alyse Falk is an active freelance writer. She is interested in marketing, management, email marketing, and writing. Regularly covers the topics of self-development and modern trends. Her goal is to provide quality and inspiring content.