The best 6 ways to generate leads from a contact page
For any business, the ultimate goal is to convert those who visit your site into potential leads, so your stall needs to be set out in a clean and concise manner.
If visitors bounce away from your contact page, it’s extremely unlikely they’re going to come back. Communication is key when trying to convert and, should you not seem forthcoming in offering a point of reference, consumers may not afford you their trust.
In theory, that’s quite a simple notion and one as old as time. Indeed, if something looks inviting, the more likely you are to peak a would-be customer’s interest. Still, amid the sheer scale of work involved when trying to build a brand new website generally involves, the contact page is so often forgotten. Step back and focus.
So, here are six major tips on how to ensure leads through your contact page.
1) Don’t be too intrusive
Getting to know those who visit your site is certainly important but you can go overboard early on.
Asking anything more than a simple name and email address can seem too intrusive and have visitors feeling uneasy as to why anyone would need that information. Two and clean and friendly questions in order to start a dialogue is more than sufficient off the bat.
2) Promote your social media
Make your social media obvious on your contact page. Having your profiles clearly in sight adds an element of authenticity to the set-up and could, in turn, lead to more followers as a result. Another added bonus here is that quick access to your channels may also lead to good reviews on that platform.
Younger generations are more likely to engage using that platform with one report suggests 95% of those aged 18-34 follow brands as it is. That element of trust with a follow button taking them right to your profile seems like an easy way to be as transparent as possible.
3) Include a live chat box
If you have the means, make sure you’ve got live chat functionality to pop up when visitors land on your page. Hootsuite, ClickDesk and Drift all offer these services, so there’s really no excuse your end.
Fast, efficient and friendly live chats are a great way to keep people engaged in your product and usher them through the door into your website. Just look at Betterment - an online investment advisor who deliver personalized chats - who are cited by Hubspot for their creative use of this tool.
4) Ensure contact incentive
Visitors having a reason to contact you isn’t always a bad thing. Communication affords the chance to expand your relationship, so don’t feel afraid to invite them into a conversation.
“Perhaps they’ll want to ask a specific question about a product, or merely inquire as to your expertise in the relevant field. Be welcoming and there’s every chance you’ve got yourself a new lead,” says Gill Erickson, a web design blogger at Writinity and Last Minute Writing.
5) Maximize your Call to Action
A call to action (CTA) is just another name for the ‘send’ button or whatever you have at the bottom of your form. That’s all well and good, however, adding some more (for lack of a technical term) oomph behind it can seem so much more personable.
‘Let’s get your problem sorted’ or ‘ask one of our expert team’ is more much conversational than ‘send’. There’s no real answer as to what you need on there - it’s entirely dependant on your service - but make sure it’s unique.
6) Install a confirmation message
“Don’t leave your visitors in limbo after sending a message. A quick confirmation email for them to know their query has been submitted may seem like a small thing but it ensures they know their voice will be heard,” explains Hillary Mitchel, a sales expert at Draftbeyond and Researchpapersuk. Without it, they may feel as if they’re talking to themselves and could lose interest in your site, particularly if you cannot respond in the quickest possible fashion,
As you can see from the tips above, the most important thing is to have the functionality to keep your conversations with visitors alive.
Leads can be built from that approach, acting as a virtual handshake ahead of what hopefully turns out to be new business. Keep it light, clean and concise and your website’s shop window is more likely to entice people in.
Ashley Halsey is a professional writer at Finance Assignments and Gumessays.com who has been involved in many projects throughout the country. Mother of two children, she enjoys traveling, reading and attending business training courses.
Article written by Ashley Halsey, firstname.lastname@example.org
Finance Assignments and Gumessays.com