marketing metrics

A 2-post collection







A Practical Guide to Increasing Conversions Using Analytics


Use your analytics to regularly identify the actions that trigger conversions on your website. The paths a customer takes to make an action with your organization online will often vary. With the help of analytics, you’ll be able to find the most common paths to








The 4 Types of Marketing Metrics That Matter Most for Your Business


One of the biggest problems many businesses face, especially B2B, is figuring out how to appropriately measure there marketing campaigns on an ongoing basis. The issue is usually two-fold; many organizations haven’t established clear goals for their marketing and are overwhelmed by the vast amount