Marketing automation

A 18-post collection

What is the Best Marketing Automation Software for your Business?

People looking for marketing automation software for their small business often search for "the best". But what does 'the best' really mean? How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive?

Free and low cost Marketing Automation

Why and how can any marketing automation service afford to have a completely free plan, when so many vendors charge so much money for the same thing? Surely it doesn’t make any sense for marketing automation to be so cheap? On the one hand you

Inbound Marketing is a process not a piece of software

The truth of inbound marketing as an effective process for generating and qualifying leads for your business is difficult to refute. The principles were well documented by Seth Godin in his book Permission Marketing in 1999 and in turn Godin references the ideas published by Peppers

The hidden dangers of a ‘mindless’ marketing stack

A great marketing stack needs to personalise effectively, so why do we build them without a central point of control? Online marketing is a journey. Anyone with a website frets about getting more visitors, and anyone with visitors stresses about their conversion rates. Even given a

Live chat designed for marketing automation

Live chat for your website is the ultimate way to connect with your visitors, it's there at the right time and offers an immediate way to get the specific answers visitors need in order to move forward with you. You wouldn't open a shop without sales