Automation is a wonderful thing. It frees marketers from the yoke of having to nurture prospects on a one-to-one basis and it also creates new sales pipelines. If your email automation comprises a welcome sequence for new subscribers and a couple of landing pages that trigger

So, you wanna get to grips with marketing automation then? Well congratulations, you’ve come to the right place. There’s a lot of noise out there about automation and all the wonderful things it can do, and a lot of those claims are bang on.

Unless you’ve been living under a rock – a very big rock, one big enough to block WiFi – you’ll be well aware of marketing automation software. Perhaps not aware enough to be on first name terms with your automation software supplier, but only because you’

Marketing automation has a reputation as being a valuable tool for helping businesses generate and manage a continual flow of new customers. But for people new to marketing automation it can be difficult to visualise exactly how this type of marketing software can be put to

It can be difficult to understand the the real differences between these two types of marketing software. After all, marketing automation uses email marketing and email marketing software has automation features. This makes the situation particularly confusing! I'm going to walk through the differences and benefits