Unless you’ve been living under a rock – a very big rock, one big enough to block WiFi – you’ll be well aware of marketing automation software. Perhaps not aware enough to be on first name terms with your automation software supplier, but only because you’

Marketing automation has a reputation as being a valuable tool for helping businesses generate and manage a continual flow of new customers. But for people new to marketing automation it can be difficult to visualise exactly how this type of marketing software can be put to

It can be difficult to understand the the real differences between these two types of marketing software. After all, marketing automation uses email marketing and email marketing software has automation features. This makes the situation particularly confusing! I'm going to walk through the differences and benefits

People looking for marketing automation software for their small business often search for "the best". But what does 'the best' really mean? How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive?

Why and how can any marketing automation service afford to have a completely free plan, when so many vendors charge so much money for the same thing? Surely it doesn’t make any sense for marketing automation to be so cheap? On the one hand you