Marketing automation

A 15-post collection







Lead Scoring Update [New Feature]


Marketing automation systems are built to generate and nurture leads making it easy to keep track of your interactions with contacts and to understand and act upon their individual profiles and sales readiness. In Jumplead there are two ways of measuring the level of qualification of








What to look for when choosing small business marketing automation software


So you’re considering using marketing automation software to make your kick-ass business even better at kicking asses? Smart move. If you’ve already done your preliminary research, you’ll know that most B2B businesses are already using some form of automation – in fact 82% of








Five email automation opportunities you're overlooking


Automation is a wonderful thing. It frees marketers from the yoke of having to nurture prospects on a one-to-one basis and it also creates new sales pipelines. If your email automation comprises a welcome sequence for new subscribers and a couple of landing pages that trigger








The Beginner’s Guide to CRM Marketing Automation


So, you wanna get to grips with marketing automation then? Well congratulations, you’ve come to the right place. There’s a lot of noise out there about automation and all the wonderful things it can do, and a lot of those claims are bang on.








3 Benefits of Using B2B Marketing Automation


Unless you’ve been living under a rock – a very big rock, one big enough to block WiFi – you’ll be well aware of marketing automation software. Perhaps not aware enough to be on first name terms with your automation software supplier, but only because you’