Marketing automation

A 6-post collection







Inbound Marketing is a process not a piece of software


The truth of inbound marketing as an effective process for generating and qualifying leads for your business is difficult to refute. The principles were well documented by Seth Godin in his book Permission Marketing in 1999 and in turn Godin references the ideas published by Peppers








The hidden dangers of a ‘mindless’ marketing stack


A great marketing stack needs to personalise effectively, so why do we build them without a central point of control? Online marketing is a journey. Anyone with a website frets about getting more visitors, and anyone with visitors stresses about their conversion rates. Even given a








Live chat designed for marketing automation


Live chat is the ultimate way to connect with your website visitors, it's there at the right time and offers an immediate way to get the specific answers visitors need in order to move forward with you. You wouldn't open a shop without sales staff, so








Leverage Marketing Automation across over 300 apps with Zapier and Jumplead


Today we have more choices than ever when it comes to the software we can use to deliver online marketing. Everyone has their own workflow and preference for how they like to get things done, which is why we’ve hooked up with Zapier to give








Trigger Marketing Automations and Create Contacts with Your Existing WordPress Forms


Our WordPress plugin has now been updated to allow your existing WordPress form plugins to create contacts within Jumplead’s CRM and to be able to trigger Jumplead marketing automations, to allow you to nurture and receive notifications based upon your individual contact’s activity. Automations