Sooner or later no matter how great your website is, every visitor leaves. Interestingly, well over three quarters of abandoning visitors intend to return to your website but less than one third actually do. So it makes great sense to prompt for a conversion as those

Why write an eBook? An eBook makes a great lead magnet. Leads are more likely to give you their contact details if they feel they’re receiving something valuable in return, and an eBook feels like a substantial free gift. Don’t allow the scale of

Lead generation is the means by which your company identifies and nurtures potential customers. Think of it as the point at which a lead enters the purchase funnel. If your business is going to grow, it must constantly generate new leads and contacts. In an increasingly

Behind Google, YouTube is the world’s second most popular website and the second most popular search engine. One billion people visit the site every month. From a marketing perspective, YouTube offers huge potential rewards. Yet breaking YouTube is difficult. 400 hours of video content are

The first step to a successful content marketing campaign is obvious. Without quality content, you won’t attract new leads. However, the final stage in content marketing is often overlooked: Well-designed lead generation forms can be the difference between converting potential leads and losing them forever.