Building a community for your organization on social media is beneficial, but only if you’re able to convert some of your followers and visitors into leads. Beyond driving awareness and conversation with your audience, social media can help generate qualified leads for your business. According

Building relationships with your leads is all about building trust and encrypting your landing pages is a great way to begin. Using SSL encryption on your landing pages demonstrates that anything that is communicated between you and your lead is secure. It shows you respect your

Sooner or later no matter how great your website is, every visitor leaves. Interestingly, well over three quarters of abandoning visitors intend to return to your website but less than one third actually do. So it makes great sense to prompt for a conversion as those

Why write an eBook? An eBook makes a great lead magnet. Leads are more likely to give you their contact details if they feel they’re receiving something valuable in return, and an eBook feels like a substantial free gift. Don’t allow the scale of

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies