The forms on your website could make or break the conversion funnel you’re trying to setup for your business. A lead generation form is the place on your website that is the last stop before a visitor converts into a prospect for your business. This
Lead generation is the process of attracting leads (your potential customers) into a contact management system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies used to generate
According to Sales Staff, 79% of marketing leads never convert into sales. This doesn’t have to be the case for your small business as long as you follow a few key strategies to bolster the success of your lead generation efforts for the long-term. What
"Learn the past, watch the present, and create the future" it's a great quote to live by, you can apply it to any part of your life - relationships, health, your craft... Let's be honest it's easy as a Digital Marketer to run with the hype
Human behaviour can be influenced by a whole range of common psychological quirks. Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for marketing optimisation and lead generation. But what are these quirks of human nature and how are they actionable?