Hands up who would like to automate the capture, segmentation and nurture of new business leads? Keeping new customers rolling in and sky rocketing your business growth… I think we all would and it’s certainly a noble aim for a piece of software. But what

Lead generation is a challenging process to get right, from getting potential customers to your website, then converting them into leads, to nurturing them over time into customers. To make that magic happen you need to pull together the right set of lead generation tools. The

Building relationships with your leads is all about building trust and encrypting your landing pages is a great way to begin. Using SSL encryption on your landing pages demonstrates that anything that is communicated between you and your lead is secure. It shows you respect your

A landing page is an entry point to your website, and often the very first thing a lead sees. First impressions count, and it pays to get your landing pages right. Landing pages are rarely reachable via your main website. Instead users land on them by

When it comes to landing page design, there’s a tendency to think in terms of ‘do’s’. “To optimise your landing pages, do this. Do that. Try this.” And that’s all sensible advice that you should follow. But there are a lot of do’