Inbound marketing

A 3-post collection







Top 50 Lead Generation Tools for 2019


Lead generation is a challenging process to get right, from getting potential customers to your website, then converting them into leads, to nurturing them over time into customers. To make that magic happen you need to pull together the right set of lead generation tools. The








B2B Marketing Automation Examples


Marketing automation has a reputation as being a valuable tool for helping businesses generate and manage a continual flow of new customers. But for people new to marketing automation it can be difficult to visualise exactly how this type of marketing software can be put to








Inbound Marketing is a process not a piece of software


The truth of inbound marketing as an effective process for generating and qualifying leads for your business is difficult to refute. The principles were well documented by Seth Godin in his book Permission Marketing in 1999 and in turn Godin references the ideas published by Peppers