How to

A 5-post collection







30 Lead Generation Ideas and Techniques to Help 
Grow Your Business


A lead is the profile of information gathered about a potential customer from a variety of interactions with your company. Putting various processes and events in place to capture leads is important to the long-term growth of your business, since the goal of growing your database








Guide to Creating a Landing Page Strategy for Your Business


Landing pages are a powerful tool to help your business achieve its goals online, but can quickly become overwhelming and a burden if not executed correctly. To use landing pages to your advantage, it’s important to develop a succinct strategy that outlines how your landing








Identify previously unknown visitors


Not all visitors to your website are created equal, by analysing the IP address of each visitor it’s possible to identify visiting organisations which can provide a valuable insight into potential leads. Knowing when someone from a particular organisation is visiting your website and the








Build lead intelligence with email marketing


Everyone does email marketing and it is generally believed that open rates and click rates are all you can expect as far as understanding the success of your campaigns go. The truth is email marketing can do much more than that. By integrating email marketing with








Get lead reports and activity notifications


One of the really useful things about using a system like Jumplead is that you get an insight into the unique activity of your contacts and are able to use this information to inform sales and marketing activity. Yes, you can see who is on your