Email marketing

A 19-post collection

What is the Best Marketing Automation Software for your Business?

People looking for marketing automation software for their small business often search for "the best". But what does 'the best' really mean? How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive?

The Secrets Behind Successful Email Segmentation That Drive Results

As of April 2013, 73% of businesses use basic email segmentation, while 16% are planning to do so in the future. Segmenting your emails is a powerful technique for finding better insights from your subscribers and a means of providing better messaging to match their various

The Science of Email Autoresponders: How to Nurture and Engage Your Customers

Email marketing can quickly become a time intensive investment for your business to take part in, but it doesn’t have to be that complicated with the right strategy and toolkit in place. Most email marketing platforms your business can choose from (like Jumplead) offer functionality

Build lead intelligence with email marketing

Everyone does email marketing and it is generally believed that open rates and click rates are all you can expect as far as understanding the success of your campaigns go. The truth is email marketing can do much more than that. By integrating email marketing with

8 Ways to Delight and Reward Your Email Subscribers

A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first