Automation is a wonderful thing. It frees marketers from the yoke of having to nurture prospects on a one-to-one basis and it also creates new sales pipelines. If your email automation comprises a welcome sequence for new subscribers and a couple of landing pages that trigger
Drip marketing is one of those phrases you’ve probably heard of. In fact, if pressed on the matter you could probably have a stab at defining it. Something to do with sending your contacts a steady drip of marketing messages to keep their interest, right?
Did you know email is one of the most effective marketing channels for reaching your customers with a meaningful messaging? 72% of consumers favor email as the way to communicate with the companies they do business with. Whether your organization is sending customers a promotional email,
Marketing automation has a reputation as being a valuable tool for helping businesses generate and manage a continual flow of new customers. But for people new to marketing automation it can be difficult to visualise exactly how this type of marketing software can be put to
It can be difficult to understand the the real differences between these two types of marketing software. After all, marketing automation uses email marketing and email marketing software has automation features. This makes the situation particularly confusing! I'm going to walk through the differences and benefits