Email marketing

A 18-post collection







How to run an effective drip email marketing campaign


You received dozens of emails this morning. How many did you open? Business emails have an average open rate of around 25% - meaning three out of every four emails are simply ignored. 

This isn’t going to improve any time soon. Though our inboxes are








Everything you need to know about permission-based email marketing


Permission-based email marketing is the most effective way to build lasting relationships with your client base. Get it right, and watch your click-rates soar and business boom. 
Building an email database requires a little resourcefulness and a lot of patience, but is worth it in the








When to use email autoresponders – and when not to


Autoresponders are a powerful business tool. Used properly, autoresponders can be an effective way of moving people along the sales funnel, converting leads into customers. Autoresponders are a great way of building and maintaining a relationship with your database, keeping you in your subscribers' inboxes, and








Six effective ways to segment your email list


There are some rules in life which everyone knows and yet few follow. Don’t put off till tomorrow what you should do today. Wait till it’s safe to remove hardware before pulling out a USB. After a big night out, take off your makeup








Five email automation opportunities you're overlooking


Automation is a wonderful thing. It frees marketers from the yoke of having to nurture prospects on a one-to-one basis and it also creates new sales pipelines. If your email automation comprises a welcome sequence for new subscribers and a couple of landing pages that trigger