What’s the difference between content marketing and blogging? If your answer is “Not a lot”, you’re a blogger. There’s no shame in that, but there’s no profit either, or at least nothing that’s going to support a sustainable business. Content marketing,

Content marketing is the perfect channel for small businesses. With relatively few resources, you can use content to educate your audience and encourage them down your sales funnel. Developing, creating and promoting content may seem expensive, but it turns out that there are many low cost

More and more small businesses are using content marketing to create interest, generate leads, and convert web visitors to paying customers. According to research from Demand Metric, content marketing costs 62% less than outbound marketing and generates 3x as many leads. For small business owners, content

The major search engines, Google, Yahoo and Bing, are a main source of the traffic driven to businesses online today. According to a report by Parse.ly, Google own 65 – 70% of the shares of U.S. searches to date and consistently outpaces the other search

Use your analytics to regularly identify the actions that trigger conversions on your website. The paths a customer takes to make an action with your organization online will often vary. With the help of analytics, you’ll be able to find the most common paths to