Content marketing

A 4-post collection







A Practical Guide to Increasing Conversions Using Analytics


Use your analytics to regularly identify the actions that trigger conversions on your website. The paths a customer takes to make an action with your organization online will often vary. With the help of analytics, you’ll be able to find the most common paths to








6 Steps to Creating a Compelling Content Strategy


Content marketing is one of the most effective ways to reach your customer today, regardless if your business is focused on B2B or B2C. Storytelling is something businesses have been doing for decades, but now these stories are becoming more crucial to the dialogue with consumers








Content and marketing automation with Jumplead


This is an incredibly exciting time to be involved with marketing. The way that people use technology is having a huge impact on what works and what doesn't. And it seems as though we've found ourselves in the middle of that change! We tend to be








Mad Men Guide To Content Marketing


"There are those that will tell you advertising is dead." (Decants brandy into cut glass tumbler.) "Well. I'm here to let you know that reports of our demise are exaggerated." The truth is we've all become publishers, commentators, opinion leaders. We all have our own networks