Lead Scoring Update
Marketing automation systems are built to generate and nurture leads making it easy to keep track of your interactions…
SSL Encrypted Landing Pages
Building relationships with your leads is all about building trust and encrypting your landing pages is a great way to begin.
Using SSL encryption on your landing pages demonstrates that anything that is communicated between you and your lead is secure. It shows you respect your interaction with them enough to make sure nobody else can see it.
There are also well documented SEO benefits to using SSL encryption, with Google promoting SSL encrypted results pages.
This is why today we have released an update to our landing pages moving them all over to being served via SSL encryption.
As well as Google promoting SSL encrypted pages in search results, in July the Chrome web browser is due to start flagging pages not served over SSL as being 'not secure'.
Obviously having your pages being flagged as a security risk on one of the most popular web browsers would have been a less than ideal situation so we have taken steps and rolled SSL encryption out across all accounts at no extra charge. :)
Any existing pages will forward automatically to a new SSL encrypted version.
Enjoy!
Building relationships with your leads is all about building trust and encrypting your landing pages is a great way to begin.
Using SSL encryption on your landing pages demonstrates that anything that is communicated between you and your lead is secure. It shows you respect your interaction with them enough to make sure nobody else can see it.
There are also well documented SEO benefits to using SSL encryption, with Google promoting SSL encrypted results pages.
This is why today we have released an update to our landing pages moving them all over to being served via SSL encryption.
As well as Google promoting SSL encrypted pages in search results, in July the Chrome web browser is due to start flagging pages not served over SSL as being 'not secure'.
Obviously having your pages being flagged as a security risk on one of the most popular web browsers would have been a less than ideal situation so we have taken steps and rolled SSL encryption out across all accounts at no extra charge. :)
Any existing pages will forward automatically to a new SSL encrypted version.
Enjoy!