Your marketing and promotion strategy is the backbone of your business’s success. The fact is that using proper channels to find your target audience will increase your revenue and sales. Since we live in the digital era, the trend to follow is all about the digital marketing. People are spending more time in the virtual world than in reality, and are both receiving and sharing content. The more you engage your audience in said content, your chances are better to compete with large corporations. Being present only virtually in a way levels up the field, which is especially amazing regarding small businesses.
Why Video Marketing?
Over the last couple of years, video marketing is becoming more and more popular on a daily basis. Numerous transformations have happened since the traditional methods of marketing have been replaced with digital options. The very definition of what marketing is, and its purpose have also changed accordingly. It is not only about an individual purchase, but rather about creating a brand and further raising awareness about it. This is followed by establishing certain standards, increasing loyalty levels among the existing customers, and constantly trying to reach new ones, in order for your business to grow and expand.
The power of social media and search engines has also contributed that the leading marketing strategy is based on engaging people and sharing content. Text, images and colorful infographics are a good idea, but video form has numerous advantages over all. It is the most engaging form in terms of focus and capturing someone’s attention, combined with an emotional response to it. The increase in popularity of stories and live streams on social networks has also played a significant role in video marketing. Due to the nature of a form, it may be the most versatile one in relation to marketing.
Defining the purpose to increase the traffic
Before you start recording, you should clearly define the purpose of a new video, based on a thorough research of your target audience. So for starters, you could ask your friends and family for input, or gather a focus group to find out their preferences in terms of length and content. Defining the purpose of a video will ease the process, and you’ll have definite objectives to achieve. If you are not sure where to start and operate in the area, you can find a reliable video production company from Sydney to help you create and achieve your goals. Consulting with experts in the field will not only help you gain some perspective, but they will also analyze your competition and their approach before deciding for a campaign.
This doesn’t mean you have to choose one precise purpose and make all the videos in accordance, but rather to create several approaches which you will monitor the success of. Depending on the type of business and the platform you’ll be sharing video content, you can decide for options of educating the viewers, entertaining them, or in cases of personalized stories, evoking a certain emotion. Bear in mind, you will need guidance, but when it comes to the overly expensive equipment, you can just forget about it! You might need some production and editing instructions, but your smartphone camera can be a satisfying tool for creation.
Video form will allow you to experiment with various conveyed messages. Once you’ve decided which goals you want to achieve, you can start recording. An obligatory must are video tutorials and testimonials, as well as the FAQ video. You need to get in your potential buyer’s shoes, and understand their perspective. Video tutorials can have a piercing impact on understanding how your products work, how to install them or assemble, which will lead to increased sales. This example would fall into an educational category.
And if you are up to the task, and confident enough with the purpose of entertaining your audience, you can even make a hilarious how not to video collection. Personalized messages from a CEO can also benefit a business, as well as sharing stories of your employees. It all comes down to humanizing your brand, in order to really connect with your audience. You could make interview videos, and include some satisfied clients for the purpose of testimonials. Other options are product reviews and product comparison videos. Once you’ve started, your creative juices will be flowing, and you could even create a video contest for people using your products! It’s basically a free promotion campaign.
All in all, flexibility is the key. You need to adapt your online presence strategy to the consumer intent and their expectations and needs. And for the time being, they are connecting through and expecting videos. Another important aspect of this approach is that you will be able to receive feedback, which is always helpful. The appeal for videos should be quite clear, considering the context. And as we’ve mentioned, when it comes to online presence, there should be no major differences between a small business and a global corporation. Statistical data says that video leads to the highest conversion rates, so hop on that train as soon as possible!