Is your website drumming up the business you’d hoped for? The purpose of any site is to attract potential customers and then keep them! This becomes even more true for photography pages since customers will look for what they find to be visually appealing.
In order to be impactful, your site needs to stand out from its competitors. Adding your own unique flavour and personality to the page lets clients know what you can deliver, right from the onset. Read on to find the best ways of converting your site visitors into paying clients!
Understanding your Audience
Knowing your target market goes a long way in securing clients. Customers know whether or not they have found the right photographer within minutes of opening a page. Knowing your audience allows the opportunity to produce and showcase content that will engage them immediately, directly, and leave a longer-lasting impression.
Optimizing your Website to Produce Leads
At this point, you know who it is you’re targeting and have your site up and ready for business. To prevent your site from becoming stagnant, there are some crucial pointers to consider and put into action.
Generating traffic to the webpage is essential to its success. Not only do you want visitors on your page, but more importantly you want potential clients. There are several tools available online to help you see what keywords are being used when customers find your site and which specific pages are viewed. This in itself tells if you’re receiving the relevant traffic, and you can adjust your marketing strategy accordingly.
Simple and Easy
Visitors are more likely to leave a site or page they’re struggling to navigate, nor are they likely to return to such a site. Ensuring that the site is easy and user-friendly increases the time a customer will spend browsing, and the chances of conversion.
Considering that today mobile browsing is more prominent than browsing on a desktop, it is crucial that websites are phone and tablet friendly. If your designs do not load or adapt well to mobile, you may be losing a large sector of potential customers.
Understanding your value and that of what you’re selling becomes key to securing new and retaining old business. There are several fast downloadable filters and face editor apps available to use for photos today. You, however, are providing more than a downloadable print on a screen; you are offering a photographic experience.
This is where you incorporate your own twist and showcase your unique traits and capabilities. Building a relationship with your customer is fundamental to understanding their needs and how to best serve them. That is the value you bring and what will keep clients coming back.
Create Lead Magnets
Now that you have the relevant and necessary traffic flowing through your page, you want to convert them to customers. It is important to note that not every visitor will immediately make a purchase or contact you.
This is where your stat reports come in handy, as they will let you know what visitors are looking at for you to create magnets that will draw them back. For example, if visitors are frequenting one page, a call to action can be placed on that page to encourage the conversion further.
Testimonials are a great way of letting potential clients know the benefits of utilizing your site and what to expect. They provide immediate credibility since it's written by happy customers and show proof of your capabilities.
Without face-to-face interaction, your website is the first impression customers have of you. Ensure that it encapsulates who you are and what you have to offer. Taking the above points into account when designing and marketing the site will help generate a consistent stream of visitors to your page.