Content marketing is a tool used by numerous businesses: small and big ones, B2B (91%) and B2C (86%). Content marketing helps them to generate new leads and convert them into customers, build an image of the brand and become an authority in their niche, establish customer

Your marketing and promotion strategy is the backbone of your business’s success. The fact is that using proper channels to find your target audience will increase your revenue and sales. Since we live in the digital era, the trend to follow is all about the

When it comes to the field as dynamic as marketing is, you need to follow the trends to stay relevant. The market is constantly changing, along with consumer intentions and expectations, so any change in our lifestyle will influence our perception. A new decade brings new

The more we progress into the future, the more technology develops. 202 has some exciting things in store for everyone, 5G is one of them. Everyone’s talking about the newest generation of mobile connectivity. How could they not when it has some really exciting things

Creating engaging content is an essential part of any SEO marketing strategy. Admittedly, there are other tips and tricks but unless your content is top quality, it’s highly unlikely it will generate leads. In order for your content to rank high in search results, you