Around 25 percent of small businesses invest in online marketing, yet 75 percent of them believe that internet marketing is very effective and useful in customer attraction, according to a BrightLocal survey. We have seen online marketing change in 2020. In fact, the growth of marketing

Numerous studies and experiences of companies whose corporate culture is based on employee happiness show that happiness is beneficial for business. Happy people are more effective, they are more involved and motivated, they are creative and open to change, they get sick less and quit less

Content marketing is a tool used by numerous businesses: small and big ones, B2B (91%) and B2C (86%). Content marketing helps them to generate new leads and convert them into customers, build an image of the brand and become an authority in their niche, establish customer

Your marketing and promotion strategy is the backbone of your business’s success. The fact is that using proper channels to find your target audience will increase your revenue and sales. Since we live in the digital era, the trend to follow is all about the

When it comes to the field as dynamic as marketing is, you need to follow the trends to stay relevant. The market is constantly changing, along with consumer intentions and expectations, so any change in our lifestyle will influence our perception. A new decade brings new