It goes without saying that any successful B2B marketing strategy implies the lead generation to get more clients. By providing them with excellent service, and also offers a professional solution to their customers, you can certainly get customer loyalty and increase the revenue. The most effective

Though it took some time for outsourcing to instil itself in our everyday vocabulary, the practice has been with us since the late 80s. Cost reduction was responsible for its earliest appeal but we are today familiar with other, equally or even more attractive benefits -

Around 25 percent of small businesses invest in online marketing, yet 75 percent of them believe that internet marketing is very effective and useful in customer attraction, according to a BrightLocal survey. We have seen online marketing change in 2020. In fact, the growth of marketing

Numerous studies and experiences of companies whose corporate culture is based on employee happiness show that happiness is beneficial for business. Happy people are more effective, they are more involved and motivated, they are creative and open to change, they get sick less and quit less

Content marketing is a tool used by numerous businesses: small and big ones, B2B (91%) and B2C (86%). Content marketing helps them to generate new leads and convert them into customers, build an image of the brand and become an authority in their niche, establish customer