The Secrets Behind Successful Email Segmentation That Drive Results

As of April 2013, 73% of businesses use basic email segmentation, while 16% are planning to do so in the future. Segmenting your emails is a powerful technique for finding better insights from your subscribers and a means of providing better messaging to match their various

Free and low cost Marketing Automation

Why and how can any marketing automation service afford to have a completely free plan, when so many vendors charge so much money for the same thing? Surely it doesn’t make any sense for marketing automation to be so cheap? On the one hand you

Inbound Marketing is a process not a piece of software

The truth of inbound marketing as an effective process for generating and qualifying leads for your business is difficult to refute. The principles were well documented by Seth Godin in his book Permission Marketing in 1999 and in turn Godin references the ideas published by Peppers

The hidden dangers of a ‘mindless’ marketing stack

A great marketing stack needs to personalise effectively, so why do we build them without a central point of control? Online marketing is a journey. Anyone with a website frets about getting more visitors, and anyone with visitors stresses about their conversion rates. Even given a

8 Ways to Use Your Analytics to Improve Traffic Quality

As a marketer or a business owner, it’s important to continually track and improve your marketing efforts to better align your campaigns to drive worthwhile results. This is achieved by consistent analysis of the data sets available to your organization through your analytics platform. Your