Early on in the development of Jumplead we included a 'Twitter' navigation option to create a tailored search that we combined with 'intent phrases' such as 'looking for, need, recommendation' etc. This was designed to automate the way I used Twitter for lead generation, creating RSS feeds of refined custom searches to find leads looking for recommendations relating to our services.
More than keyword intent
Well, it's been a while now and Jumplead as evolved around this original snippet of social media goodness, and I feel that the social requirement for Jumplead needs to be stepped up, I've also noticed a shift in the type of content being returned on these kinds of searches.
A year or so ago, we'd get a good proportion of high quality tweets. People looking for advice mixed in with general conversations. But now there seems to be more 'broadcasting' and less 'talking/listening'. Maybe it's because I'm working in a lead generation marketplace now and there's inherently less signal and more noise.
Social media as lead identification and nurture
I noticed a good observation in a LinkedIn thread recently, describing social media as lead nurturing. And this struck a chord with me. I feel that everyone knows that social media is important, but struggles to put it into a useful context for their business.
Well I think it's time we revisited social media and re-looked at how it can fit into Jumplead...
I'm particularly interested in lead identification, nurture and folding new social media leads into our existing lead management workflow. We'll publish designs as we work on it and please get in touch if you have any thoughts you'd like to share.