Your company should always be trying to improve its rank on Google so that more people will visit your site or content and hopefully become customers. If your company is too low in search results, many people may simply click on a link above yours. Search engine optimization (SEO) can help with these ranks and is a crucial part of achieving business success online.
This is especially true for law firms. With many law firms offering relatively similar services, SEO can help you stand out above the others and attract more clients. While there are several components of a solid law firm SEO strategy, this blog post is going to go over three simple things you can do to help boost your law firm on Google.
Use the Right Keywords in Your Content
Content is king when it comes to SEO. You need to be sure you include the right keywords within your blogs and on your site copy. These can vary depending on your location, the type of law you practice and the services you offer.
When it comes to what keywords to rank for, you have a few different options. First, you can try to rank for short-tail and more general keywords. These will have a ton of traffic, but also a ton of competition. Long-tail keywords get less search volume but are often easier to rank for. Do your research and see what makes the most sense for your goals.
While getting the keywords in is great, avoid stuffing too many of them in. Your site and content still need to be natural and needs to flow well.
Ensure Your Site Provides a Great User Experience
In addition to your content is optimized with the right keywords, your site itself needs to provide visitors with a solid experience. Google takes into account the experience of your site as a part of its algorithm that ranks sites.
There are a number of things you should be focused on if you want to boost the user experience of your site. For example, the page load time of your website is incredibly important to the overall experience your site offers, as well as conversion rates. If your site is slow to load, many people will simply abandon it and try a different site, which will hurt your ranking.
In addition to that, things like the design of the site, the colours used, how it performs on mobile devices and even the navigation can all be important.
Utilize Social Media Effectively
Social media has exploded in popularity in recent years, for businesses and individuals alike. The growth of social media is only expected to continue with experts believing that almost 4.5 billion people worldwide will be on social media by 2025. As a result, if your law firm isn't on social media, it’s time to change that.
Social media can help your content, from blogs to videos, in a number of ways. It can improve visibility, improve traffic to the content, build a better reputation for your firm and give you the potential for links, which can all help your SEO efforts. Social media is also critical for building an audience and brand, too.
In conclusion, we hope that this article has been able to help you learn a little more about some great ways to help your law firm rank higher on Google.