Lead Scoring Update

Matt Fenn on Marketing automation,


Marketing automation systems are built to generate and nurture leads making it easy to keep track of your interactions with contacts and to understand and act upon their individual profiles and sales readiness.

In Jumplead there are two ways of measuring the level of qualification of your leads. Using lifecycle stages you can move leads through your sales funnel based upon their activity and interactions, this technique requires mapping specific interactions to stage changes. Alternatively you can look at the lead score attributed to each lead.

What is Lead Scoring?

Lead scoring is an important part of marketing automation as it allows you to focus upon those leads that have the characteristics and demonstrate the behaviour that makes them likely to become customers.

How does lead scoring work?

The great thing about lead scoring is that it works automatically, using the demographic information captured by lead forms and landing pages, and behavioural information captured via your lead's activity.

This information is combined using individual scores for activities and properties that combine to produce an overall score that indicates the lead's sales readiness. When your lead reaches a certain threshold score you know they are ready to pass to sales.

What's coming in the Jumplead Lead Scoring Update?

We are currently working on a significant update to our lead scoring functionality to allow scoring to be more flexible and customisable to your individual needs.

Our current system uses preset criteria to score leads, this will be replaced by a new scoring mechanism that will provide much more flexibility and options to interact with other parts of the system moving forwards.

New Lead Score settings page

From here you will be able to adjust the individual scores you wish to attribute.

Use Custom contact field responses

Use your leads responses to adjust their lead scores.

System activity criteria

These will be built in system options for you to work with as a basis for your scoring.

  • Visited a web page
  • Opened an email
  • Submitted a form
  • Visited a landing page
  • Clicked through from an email

Using automations to alter scores

Probably the most flexible option will be the ability to update a lead score with an automation.

This means that any activity throughout Jumplead and triggerable from third party systems such as Zapier can update lead scores.

Decay rate modification

Because activity that happened in the past is less significant as an indicator of qualification, we will decay scores by half over the time period option you set.

We'll keep this post updated with progress on the lead scoring update, so check back for the latest news on progress.

Marketing automation systems are built to generate and nurture leads making it easy to keep track of your interactions with contacts and to understand and act upon their individual profiles and sales readiness.

In Jumplead there are two ways of measuring the level of qualification of your leads. Using lifecycle stages you can move leads through your sales funnel based upon their activity and interactions, this technique requires mapping specific interactions to stage changes. Alternatively you can look at the lead score attributed to each lead.

What is Lead Scoring?

Lead scoring is an important part of marketing automation as it allows you to focus upon those leads that have the characteristics and demonstrate the behaviour that makes them likely to become customers.

How does lead scoring work?

The great thing about lead scoring is that it works automatically, using the demographic information captured by lead forms and landing pages, and behavioural information captured via your lead's activity.

This information is combined using individual scores for activities and properties that combine to produce an overall score that indicates the lead's sales readiness. When your lead reaches a certain threshold score you know they are ready to pass to sales.

What's coming in the Jumplead Lead Scoring Update?

We are currently working on a significant update to our lead scoring functionality to allow scoring to be more flexible and customisable to your individual needs.

Our current system uses preset criteria to score leads, this will be replaced by a new scoring mechanism that will provide much more flexibility and options to interact with other parts of the system moving forwards.

New Lead Score settings page

From here you will be able to adjust the individual scores you wish to attribute.

Use Custom contact field responses

Use your leads responses to adjust their lead scores.

System activity criteria

These will be built in system options for you to work with as a basis for your scoring.

  • Visited a web page
  • Opened an email
  • Submitted a form
  • Visited a landing page
  • Clicked through from an email

Using automations to alter scores

Probably the most flexible option will be the ability to update a lead score with an automation.

This means that any activity throughout Jumplead and triggerable from third party systems such as Zapier can update lead scores.

Decay rate modification

Because activity that happened in the past is less significant as an indicator of qualification, we will decay scores by half over the time period option you set.

We'll keep this post updated with progress on the lead scoring update, so check back for the latest news on progress.

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