We all know that the only relevant information is on the first page of Google. The secret to life itself can be on page two and, nobody would ever look for it. That's why it is important to recognize just how much you need to be on it and even more, in the first few results. People want information and, they want it fast and instant. Providing your users and customers with that is the first step when running a successful business. While this may sound like a very broad subject at first, some of the universal principles can be extracted and applied to any business. With that in mind, let us start with the first item.
1. Think globally and act locally
If you would ask any business owner how many customers would he like to have the answer would probably be "All of them!". Casting a net that's wide as possible may sound enticing and like a good idea, but in reality, and common business practice, it is rarely so. What's best for local and small businesses, is thinking about what universal customer needs are. Then they should apply how their particular solution can solve them. Then, combine that with their knowledge about the local market and focus on that. It's impossible to cover the whole world and meet every single need and demand of all the people out there. On the other hand, there are more than enough local buyers that can be your foundation and support.
2. Reviews matter
Customer feedback in all forms, shapes and sizes, is crucial info for any endeavour. Now it is easier than ever to get your voice heard by thousands and not more. Where there is a buzz, there is often a reason behind it. You can always apply the logic you would use to any of these situations. For example, would you buy or use services from someone who has hundreds of negative reviews? Or from a business that has a lot of positive ones? It is easy to say that now, but companies often ignore these aspects.
Every feedback, rating, star, tweet, and comment your customers leave about you is pushing your business to the top. Word of mouth is golden for the success of your products. Since you are already providing quality goods or services, it only makes sense to use that to your advantage. Motivate your users to leave their opinions and respond to them. Then you can interact with comments and follow-ups. This way, you are building and strengthening your consumer base.
Where to buy product X? If you are not among the top four answers, you might as well not exist as customers won't even bother to scroll on Google. It's a harsh, cruel and unforgiving virtual landscape. Here, many compete for attention and their place under the search engine. Getting there requires trained and experienced SEO Sydney professionals, that can help you out. There is no need to do it by yourself or break the bank in learning all there is about SEO when there are people out there that can help you out. Think of it as outsourcing any department or function in your company. Securing a long-term SEO company that will get you to the front and top page, and making sure you stay there, is a sure investment that pays for itself. Sometimes more than once.
4. Lead with your lead
Like news reporters that are following a good story, you should take some hints from them and apply lead management to your marketing strategy. Watching for local rising trends and events is one way of remaining relevant and up-to-date. If your customers can associate your brand with events, it then makes it that much easier to become part of traditions and the community. Events generate a lot of buzz and, your brand can appear as a part of them. With it, you generate exposure and help push all those, seemingly invisible algorithms that secure your position in people inboxes. Since you are thinking locally, you always know what current and important events are upcoming, how to best adapt to them, what are the local customs etc.
5. Tool of the trade
As you can outsource all of this to a company, you can use professional tools to help you out. There is plenty of help out there and, all you need to do is look and google a bit for great and free tools out there. Plenty of them offers automation in all forms, idea generators, video and image editors, social media management tools and schedulers etc. You name it and, there is a high chance someone made it and, it is on the internet. The best part is, many of them come for free when trying out until you find the right one for you and to commit to, so you won't be breaking your bank here.
The blogosphere is an area that certainly helps with elevating your business operation. When it comes to blogs and blogging, you are in control here. Every word, every piece of content, places of promotion and material, everything can be controlled and tailor-made by and for you. By generating content and linking it to relevant topics and places, you are generating quality material for Google to rank you higher than others that are not doing so. Consistent content that gets read by people, with more of them each time, is what slowly but surely drives engagement up over time. As this cascade, your blog becomes a vital part of your marketing content strategy and something that your customers will recognize.
As the name indicates, these are what people want and what should be included in your promotional and social media material. Researching what it is that people are searching for and what is in high demand in the area around you makes it easier to craft a more appealing message. Including them in your messages and communication, while they are relevant to the topic can get your messages to be range better. Organic and naturally crafter sentences with plenty of important keywords, help push your topic, blog or content in general towards that desired first page.
While all of these may seem daunting at first and overwhelming, it's a lot easier than it seems. We are just scratching the surface here, but all of these are more than enough to get you started on the quest for more customers, higher conversion rates and better search results. Doping one by one and tying them all together as you progress along the way is the proper way of doing things. Rome wasn't built in a day, and so neither won't your SEO strategy.
But persistence trump’s chance and, by remaining steadfast and producing regular, locally relevant and quality content, you will see those numbers go up. Slowly as first, as all progress is like that, but as time goes on it gets better. A true cascade, like a snowball thrown from the top of a mountain, your social media momentum will take a bit to get rolling. Once it does, all of that hard work will pay off and, you can then reap the rewards as you maintain the status you achieved. We wish you all the best in this endeavour.