When it comes to the field as dynamic as marketing is, you need to follow the trends to stay relevant. The market is constantly changing, along with consumer intentions and expectations, so any change in our lifestyle will influence our perception. A new decade brings new technology and possibilities, so you need to use it to your advantage. The readiness is all, and if you want to get ahead of your competition, you ought to adapt your marketing strategy according to the latest trends. This is a proven method of raising your brand awareness, in order to keep the current clients and attract new ones. We’ve done research on predicted changes for the beginning of the new decade in this field.
People are getting annoyed with generic content, to put it in simple words. If you want your customers to get to know more about your products or a service you offer, you need to get to know them as well. Loyalty and customer satisfaction should become your priority this year if you really want to stand out and beat the competition. Your customers will find this approach more genuine, and it always feels good being appreciated. This goes especially if you offer a variety of products, so you must think of different target groups and tailor several campaigns, slogans and emails in accordance.
The power of personalization of the site content can be seen in two major examples of an exquisite service – Netflix and Amazon. These two companies are keeping track with their consumers’ interests and preferences, therefore are earning trust and offer an experience that is valuable to people. They are recommending something you might actually like or need, based on your previous engagement. In a way, they are showing interest in their customer satisfaction levels, thereby increasing it. There are numerous methods for tracking these changes in your customers’ behaviour, and you should research them as soon as possible!
People often need guidance and have various questions regarding the service or a product, but will be too shy or lazy to actually call the number and talk with a real person. There are many reasons for this, for example, they may feel the question is stupid. That is why they’ll be more comfortable with an automated service they can chat with. First of all, having a virtual assistant means offering the answers to your customers’ inquires 24 hours a day. Furthermore, you won’t have to worry about complaints about unanswered messages, since the response, in this case, will be instant.
This marketing trend is increasingly on the rise, especially with social media being a crucial aspect of promotion. Everyone is publishing stories on Instagram and Facebook these days, and it’s an amazing way to remind people of your brand on a daily basis. Integrating videos in your campaign is a necessity, and not only the short ones, such as you should be posting on your stories. Videos are a great way to engage people more, and you can do a whole variety when it comes to content.
You can provide instructional videos for the explanation of use, live videos, other tutorials, funny videos, emotional stories and so on. Create a hashtag so your customers can mention you on social media and think about creating a contest where they will make videos of using your products. It will engage your customers, and attract new ones if you strategically approach this. Furthermore, it’s basically a free campaign, and you can state that the winners will be videos with the most likes or shares. People love competitions, and this can have some long-term results.
More content It’s all about the digital content you can provide, in order to increase your revenues and customer loyalty. It is not enough to have a website with your services or products listed anymore. People are used to getting and sharing information about their lives and surroundings. Having a blog as a part of your site is a must! It is highly recommended to contact a content marketing agency to help you with this. Providing content means establishing a better connection with your clients.
Content will make you more visible on the web, and you should really start investing in strategies such as SEO – search engine optimization or PPC – pay per click. These will no doubt increase the traffic on your website or another landing page. This is the present and the future of marketing. You can choose the words to attack, and your target audience, so only the right people with certain needs can easily find you!
This one is easy to understand because it’s simply easier that way. Using your voice to search the web is increasingly rising in popularity. It is less confusing and takes less time to do it, even though voice searches tend to be longer than the typed text. It’s because is more natural to use conversational phrases when you’re speaking. Optimization of your website and/or an app should be on your list of priorities.
All the major and leading companies and brands over the world have introduced this feature a while ago. So, in the past couple of years, they have developed some amazing and useful features and showed us everything’s easier with the help of your Google Assistant, Bixby, Cortana, Alexa or Siri. It is a more convenient search method which follows our busy and digital lifestyle. It is already here, and your customers will surely appreciate you appreciate their time.
Adapting to market changes is the only way to stay in business. All the recommendations and the quality of your products won’t matter if your marketing strategy doesn’t stay in the fast lane. There is no room for pauses in this race, and people will not forgive being outdated. Anything new you can offer will attract more customers, as people are curious by nature. They will want to try out the new feature and be sure you will profit from it. It is challenging, but you need to be smart and understand your customers. Everything around us is rapidly changing, so we must change as well.