It goes without saying that any successful B2B marketing strategy implies the lead generation to get more clients. By providing them with excellent service, and also offers a professional solution to their customers, you can certainly get customer loyalty and increase the revenue. The most effective

Around 25 percent of small businesses invest in online marketing, yet 75 percent of them believe that internet marketing is very effective and useful in customer attraction, according to a BrightLocal survey. We have seen online marketing change in 2020. In fact, the growth of marketing

Content marketing is a tool used by numerous businesses: small and big ones, B2B (91%) and B2C (86%). Content marketing helps them to generate new leads and convert them into customers, build an image of the brand and become an authority in their niche, establish customer

What exactly is content marketing? Content marketing is the process of creating content that is considered by the reader to valuable, engaging, and relevant. Customers and prospective customers are inundated by more marketing messages than ever before — more than 2,900 per day, by current estimations.

As an eCommerce merchant, scores of first-time shoppers will frequent your website without knowing about your brand. Many of them will subscribe to your email list. However, only a fraction of them will make a purchase. These folks are commonly referred to in the brick-and-mortar world