Matt Fenn

42 posts

Lead Conversion Flows in Jumplead

[Coming soon] Lead conversion flows are an upcoming Jumplead feature, currently slated for release in early April. We thought we'd bring you up to speed with the new feature and hopefully get some feedback. Our goals for this update are to achieve the following things: Allow

B2B Marketing Automation Examples

Marketing automation has a reputation as being a valuable tool for helping businesses generate and manage a continual flow of new customers. But for people new to marketing automation it can be difficult to visualise exactly how this type of marketing software can be put to

What's the difference between Email Marketing and Marketing Automation?

It can be difficult to understand the the real differences between these two types of marketing software. After all, marketing automation uses email marketing and email marketing software has automation features. This makes the situation particularly confusing! I'm going to walk through the differences and benefits

What is the Best Marketing Automation Software for your Business?

People looking for marketing automation software for their small business often search for "the best". But what does 'the best' really mean? How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive?

Lead Generation Strategy

So, you've spent time Googling around for an effective lead generation strategy for your B2B small business. And what have you found? Lists of tactics! Articles by landing page specialists will give you 'strategies' to improve conversion rates. Articles by email specialists will give you 'strategies'