Lilach Bullock

Professional Speaker, Lead Conversion Expert, Social Media Specialist & Occasional Diva. Proud mum

How to run an effective drip email marketing campaign

You received dozens of emails this morning. How many did you open? Business emails have an average open rate of around 25% - meaning three out of every four emails are simply ignored. 

This isn’t going to improve any time soon. Though our inboxes are

eBooks: How to write them, and how to use them

Why write an eBook? An eBook makes a great lead magnet. Leads are more likely to give you their contact details if they feel they’re receiving something valuable in return, and an eBook feels like a substantial free gift. Don’t allow the scale of

7 Landing page strategies that really work

A landing page is an entry point to your website, and often the very first thing a lead sees. First impressions count, and it pays to get your landing pages right. Landing pages are rarely reachable via your main website. Instead users land on them by

16 Unorthodox lead generation ideas

Lead generation is the means by which your company identifies and nurtures potential customers. Think of it as the point at which a lead enters the purchase funnel. If your business is going to grow, it must constantly generate new leads and contacts. In an increasingly

How YouTube can drive website hits through the roof

Behind Google, YouTube is the world’s second most popular website and the second most popular search engine. One billion people visit the site every month. From a marketing perspective, YouTube offers huge potential rewards. Yet breaking YouTube is difficult. 400 hours of video content are