Brian Honigman

Content Marketing & Social Media Consultant






How to Generate Leads from Social Media


Building a community for your organization on social media is beneficial, but only if you’re able to convert some of your followers and visitors into leads. Beyond driving awareness and conversation with your audience, social media can help generate qualified leads for your business. According








5 Steps to a More Effective Lead Generation Process


Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies








How to Integrate LinkedIn Ads with Your Lead Generation Strategy


Bringing new qualified leads into your marketing funnel is a constant challenge, but with the help of LinkedIn’s advertising tools it’s easier to reach the right prospects with relevant messaging. Your lead generation efforts should aim to collect a large number of high quality








How to Develop a Worthwhile Lead Magnet


One of the most effective ways to generate leads for B2B brands is by providing valuable content to your audience in the form of a lead magnet. An eBook, podcast, worksheet or a white paper are some of the many types of resources your business can








How to Get Visitors to Fill Out Your Lead Forms


You’ve built the ideal lead form and landing page for your website, but what does it take to actually get visitors to take action and fill out the entire form? No one enjoys completing a form, since they’re time consuming, disruptive and detail intensive.