Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies

Bringing new qualified leads into your marketing funnel is a constant challenge, but with the help of LinkedIn’s advertising tools it’s easier to reach the right prospects with relevant messaging. Your lead generation efforts should aim to collect a large number of high quality

One of the most effective ways to generate leads for B2B brands is by providing valuable content to your audience in the form of a lead magnet. An eBook, podcast, worksheet or a white paper are some of the many types of resources your business can

You’ve built the ideal lead form and landing page for your website, but what does it take to actually get visitors to take action and fill out the entire form? No one enjoys completing a form, since they’re time consuming, disruptive and detail intensive.

Did you know email is one of the most effective marketing channels for reaching your customers with a meaningful messaging? 72% of consumers favor email as the way to communicate with the companies they do business with. Whether your organization is sending customers a promotional email,