Digital transformation of business is the introduction of current digital technologies into the usual algorithms. Digital transformation is changing a lot: management processes, communication with customers and contractors, corporate culture, even the level of employee satisfaction with work. Improving the efficiency of each business unit leads to the optimisation of the whole company. Choosing the right digitalisation structure - to increase positive customer reviews and increase the company's profitability.
External and internal digital transformation
The task of digital transformation is the development of the company's digital environment, in which all elements will work harmoniously. Many companies have already learned the new digital reality and have built up-to-date relationships with clients. Against the background of such companies, businesses with outlived models turn out to be inconvenient for relationships. Therefore, the introduction of new technologies is simply a necessity for those who want to stay afloat.
Online business digitalisation tools imply a set of technologies and new approaches, which can be divided into two areas:
-External algorithms for digital transformation
-Internal algorithms for digital transformation
External digital technologies are aimed at convenient communication with the consumer, expanding the client base, building an image, collecting primary data about the audience. Internal digital corporate transformation tools are aimed at improving business processes, right in the middle of the organisation. The full-fledged work of one direction is not possible without the second. If the external digital channel is established, and the internal one is left unchanged, the company will be unable to cope with the incoming flow of requests, which will destroy the new image. Conversely, when establishing internal digital processes of an organisation, one should focus on the behavioural factor and the needs of existing and potential customers.
External digital transformation of business
External business transformation is those digital tools that a company uses in the outside world to find, attract and retain customers. First of all, these are processes visible to users aimed at attracting an audience, studying it and retaining it. The digital business models that will be implemented determine the profit, reputation and success of the company.
Use social media and their integration with other digital channels
Digital technologies have led to the development of unique online platforms - social networks. This is the main place where millions of users gather at the same time, which means new opportunities for small and medium-sized businesses. Large enterprises have long been using this digital channel of communication with subscribers, using all of its functionality. You will need it too. Social media empowers businesses to:
-Find buyers and keep in touch with existing ones
-Promptly answer questions and resolve conflict situations (if any)
-Inform about changes in the product line
-Analyse the target audience
-Sell goods and services
-Drive traffic to the site
-Build the image and increase brand awareness
Digital business transformation is impossible without launching corporate social media accounts. Integrate them with your website, newsletters, and other digital tools. These can be links to the company's official communities on social networks, or call-to-action buttons. Connecting a chatbot helps you make sales without leaving the app. The transfer of digital data from the chat to the control dashboard will allow you to send an order confirmation and an application for sending it.
Website and apps
Large business processes cannot do without a website. This is the place where all information about the company is localised. Its presence is one of the first steps of digital transformation. Make sure that it is easy and understandable for the visitor to use the resource and get acquainted with the product without the participation of the company's specialists. Place everything you need:
-Chat menu for questions
-Buttons for switching to messengers
-Web and mobile push notifications
-Subscription forms to grow your subscriber base
-Combine various digital business models to determine the most effective ones for your development.
A digital transformation strategy for an existing enterprise could include developing a mobile app. It is able to keep in touch with the customer, increasing loyalty and trust. The application serves as an excellent aggregator for a pure target audience.
Chatbots, e-mail newsletters
A chatbot is a good solution to optimise work processes, saving employees time. They can be configured on almost all social networks and add as many dialogue boxes as required to bring the client to a deal. Today, the development of a company's digital strategy is impossible without including chatbots.
Email marketing is a classic enterprise digital transformation. Low maintenance cost, maintaining communication with the customer, simplicity, full automation, the ability to revive the left customer make this method a must-have among digital business solutions.
Internal business transformation
Internal digitalisation of a company is a series of innovations to optimise work processes that are used by large companies. These can be different software products or systems, like modern insurance policy software or CRM systems. By replacing human labour with a machine and digital labour, you can harmoniously distribute responsibilities among employees. By improving the internal environment of the company, it is easier to achieve employee loyalty and increase profits.
Use CRM systems
The CRM system collects everything you need to know about the history of the customer's interaction with the company. It is an automated digital business culture that is actively used in the market for goods and services. Functions:
-Saving information about orders and deals
-Coordination of tasks and projects
-Sign up for services
-Analysis of business processes and customer journey
Make sure to have a remote project management
A digital transformation strategy can include remote project management. These are new programs in which it is convenient to distribute tasks among team members according to their competencies and control the level of implementation. Many representatives of successful Businesses use remote task control services in their work to establish effective work.
Implement collaboration programs on a project
This digital transformation strategy emerged with the move to remote scheduling and showed that teams can work on a project at a high level. The location of employees does not affect the quality of work. In special services, you can store, edit, manage and exchange work files.
Use cloud storage
Finding files in cloud storage allows you to quickly interact in workflows with employees, customers and partners. And also get access to information anytime, anywhere. Without using this tool, solving common problems will be more difficult.
Digital transformations provide new business opportunities both in the organisation of the corporate environment and in market interaction with consumers. This is a new business culture. There are no uniform requirements that would suit everyone without exception. When choosing digital transformation, focus on clearly defined company needs.