If you run a business in today's age, you probably know how important it is for businesses today to have an online presence. More and more people rely on Google every day to discover businesses near them, and even as a source of information in general.
The more people come across your business and your website when they try to find answers to their questions, the better. It's free advertising specifically to the people who are looking for what you offer.
However, it's hard to compete against millions of other websites, and even harder to stand out among the crowd. But if you're smart about your website design, it's possible.
1. Use Graphics Wisely
First impressions are super important almost all the time, and they matter even more when you have just a few seconds to capture a visitor's attention. The graphics they're met with on your website might as well make or break your business.
You need to be very thoughtful about the graphics that go onto your website and how they match the theme and the brand image as a whole. For example, if you have a WordPress website, you'll need to make sure that you're posting the right photographic and video content for WordPress theme that you've chosen.
The pictures need to be as sharp as possible, and the videos need to be easy to play and load.
2. Make the Website Mobile Friendly
Most users today access websites through their phones. There's a demand to make websites mobile-friendly now, and it must be met.
If a user opens your website on their mobile phone, they shouldn't be met with confusing graphics and a display that's only laptop friendly. It looks unprofessional, puts the user off your website, and your business.
Making the app mobile-friendly means that you won't lose any potential customers just because they were looking through your website on their phones.
3. Good Grid Structure
A good grid structure means the way your website is laid out in front of the end-user. Grid structure goes far beyond making the design simple and clutter-free.
If you're designing the website, make sure all the margins are equal, all the parts of a website are proportional in size to one another and the overall layout is visually appealing.
A good grid structure makes your website more attractive for your users, which means they're more likely to spend time on it.
4. Easy Navigation
If you ever opened a website and couldn't spot what you were looking for fairly easily, you'd leave. You need to keep this in mind when you design your website too and make sure users aren't led around a wild goose chase by the navigation bar.
Your website navigation experience can improve significantly for your users of the navigation bar is easy to find and the categories on it are clear. There's no need for words that are too complicated, or of whole sentences in the navigation tab.
5. Use Calls to Action
People are finally waking up to the importance of calls to action in web content. Sometimes users are fully immersed in the content, and a gentle reminder to support your business and to engage in your content goes a long way.
You don't have to keep asking them to spend their money on your business or buy your product. Calls to action should not be spammy, but you can ask your users to engage in your content in other ways.
Ask them to like your blog, or leave a comment at the end to share your thoughts. You can even ask them to share the page and tell other people about it, and incorporate bold, eye-catching graphics into your web page.
Design is one of the most important things about your business website. It has the power to pretty much make or break your page, but with a few tricks like bullet points to make information easily accessible, calls to action in your pages and a neat and expert-looking design can make a big difference in how useful the website is to your business.