Creating engaging content is an essential part of any SEO marketing strategy. Admittedly, there are other tips and tricks but unless your content is top quality, it’s highly unlikely it will generate leads. In order for your content to rank high in search results, you need to select the right type of content for a particular readership. If you succeed, the content will not only be read but shared by users themselves, providing you with free advertising. In 2020, the following 4 types of content are the best way to go if you want to rank better.
Don’t get us wrong, content writing is not a philosophical discipline but there should be a certain depth to the content you promote. The trend of going deeper into the matter promises to continue as the average reader is ever more knowledgeable. The main reason behind this change is the fact that Google is intensifying its focus on the quality of content listed.
Back in the day, all you had to have was a solid title, while today, the subheadings need to be brimming with info useful for the user. Websites that have weak content posted on them go down in rankings while deeper ones soar and this trend is bound to continue in the future as well.
In order to meet these new, in-depth standards, you should post articles that are at least 2,000 words long. The figure might seem as too much at first sight but once you add visuals like images and video clips, the blog post will be just the right length to interest the reader to stay with it until the end.
Another key aspect of fully covering a topic are the various takes and angles it can be approached from. For instance, readers are probably well acquainted with biographies of famous writers so you can offer them facts about the weird side of famous writers which they knew nothing of. This way, you will get ahead of the competition who has a myriad of similar texts that don’t delve that deep into the matter.
Conduct original research
Relying on others to research the market is a huge no-no this year. You should have long ago adopted a digital marketing strategy in which you conduct original research by yourself. The key to producing original and deep content is your unique take on a given matter. There is no way to ape originality so you have to do the “footwork” of your own.
The data you provide the reader with, like graphs, statistics, pie charts, percentages, and figures, should all be fresh and original, preferably not found anywhere else on the web. Original content will create value both for the intended audience and your industry. If you feel that the digital marketing part is too complicated for you to cope with, agencies like Orion Creative are always there to lend a helping hand.
Furthermore, finding your layout on your blog or website will get cited and referred to by other authors online. They will place links inside their own content, thus ranking your content higher in Google results. If you do your job well, don’t be surprised to find a text you wrote and promoted listed as a search result on Google Scholar. A good content piece will always lean more toward a scientific than a newspaper article.
Keywords are the key
You are probably aware by now that targeting the right audience is essential for your content ranking high. Easier said than done, one would say. The trick to attracting the attention of the right people is in targeted keywords. Such optimization implies the use of key terms and phrases that your customers are searching for.
This task seems simple enough but there a few concepts that you need to understand before you are ready to insert keywords in your content. Firstly, you need to sort out who your audience segments are and then do some research on what kind of information they require. After you now this, the most important of all questions should be addressed: why do they need the given information.
Knowing the problems and needs of your target audience allow you to type in the correct keywords as if you were the user himself/herself. These keywords are going to be relevant, so the description of your product should contain them. The more elaborate the title and the description of the product, the higher are the chances people will come across your product online.
Speed is of essence
Finally, if you want your content to be readable, the page needs to open fast. Improving your page speed has been among top priorities for years now and 2020 is no exception. Before we delve into this matter more deeply, you need to understand the importance of page speed and approach it as such.
Hire IT experts to actively help pages your content is featured on load fast and be fully displayed in the shortest time possible. If a page takes forever to load, potential readers will lose interest in the content on it, regardless of how good it is. As a result, they will turn to other, weaker content online but one that loads in an instant.
You need to understand that in modern online marketing there is no such thing as allowing visitors to sit and wait for a page to fully load. After as little as 3 seconds pass, a potential customer is likely to lose interest and abort the attempt to read your content. In the case of bad quality, they will linger on the page for less than half a minute before closing it.
If you are planning a digital marketing strategy for 2020, these 4 types of content are ideal to start with. In-depth content, original information, targeted keywords, and page speed are a must this year.