What is the Best Marketing Software?



People looking for marketing software often search for "best marketing software" who wouldn't? But what does that mean?

Finding the best marketing software

How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive? or the most cost effective?

Even if everyone agreed which of those things we were using to define the best, who would be the best for?

A small business? An enterprise? Experienced marketers? Novices?

Ouch. There's no one-size-fits-all.

You see, one person's 'best software' could be the next person's worst.

Plus, marketing is a particularly broad category, there are so many options! Are we talking about marketing for lead generation? Social media? Content marketing? Email marketing?

To get anywhere you need to start getting specific.

Only by being clear about what you want to do with your marketing software can you hope to match yourself up with the best options.

Do you want to create an inbound marketing lead generation process for your small of medium sized business? Or add social media management to your existing enterprise marketing suite?

It's those details that will help you find the best 'fit' for your needs.

As developers of marketing software we have similar decisions to make. We need to be clear about who we are building software for and how it will be used.

It's important for us to be clear about how the marketing process we offer should be used.

That's because, many people buy software to use as a template for their activities. knowing that if they are fully using the software they are employing the correct process.

For our part, we have a clear idea about what we are building with Jumplead.

Our aim is the 'sweet spot' for marketing software.

Building for the sweet spot

Anyone who has swung a bat and connected 'just right' with the ball, hitting the 'sweet spot' knows what that feels like.

The extra power, lift and distance you get is amazing.

But what does that mean and how does it work for software?

Let's break it down.

The Sweet Spot Marketing Process

This has to be affordable, controllable, proven and scalable.

We use inbound marketing. Proven to generate real leads and customers without relying on buying attention.

Email Marketing

The power of email marketing is well understood. The best email marketing is personalised. It's relevant. And it's sent at the right time.

That's why it is so powerful when combined with marketing automation. Because you can react at the right time for each contact.

Landing Pages

The workhorse of marketing campaigns. Landing pages are the point at which your relationship with each new lead starts.

It tells you what your lead is interested in, gathers usable data and allows you to start nurturing them.

Contact Management CRM

Keeping track of each contact's activity, sales stage and scoring them is crucial.

This information allows you to move each lead from visitor to customer.

Which brings us to marketing automation.

Marketing Automation

Essential for personalising your interactions with each contact.

Marketing automation allows you to deliver your best communications at the right time for each contact. Keep leads moving through your sales funnel. And keep your sales team busy with qualified leads.

These steps define the basic blocks of a complete system.

Now, you could get yourself the 'best' email tool. The 'best' landing page builder and the 'best' CRM. But without deep integration managing a complete marketing process can be a nightmare.

But with all of those features in the same software, doesn't that get complicated?

About complexity

I'm glad you asked about complexity. Because it's the painful trade off against features.

And this is where we find our sweet spot.

We need to cover the steps required to deliver a complete marketing process. While at the same time keeping it simple enough to use.

That's where the difficult decisions are around the features we include and the features we don't.

Every time a feature is added, the whole system becomes more confusing. We need Jumplead to be accessible and easy to use.

What about cost?

Cost defines which parts of the market the marketing software can be used by. Companies that aren't cost sensitive don't have an issue as they can simply use whichever software they like. (Given the time and resources to use it cost effectively.)

This puts small and medium sized businesses at a (technological) disadvantage.

We don't like that. So we define our 'best' as being affordable.

Which is why we start new accounts on a Free plan. Removing any cost barrier and allowing people to explore at their own pace.

The more you put in the more you get out.

So what's best then?

We're taking our best shot at creating marketing software that hits the sweet spot.

But whether that's right for you? Only you will know.

People looking for marketing software often search for "best marketing software" who wouldn't? But what does that mean?

Finding the best marketing software

How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive? or the most cost effective?

Even if everyone agreed which of those things we were using to define the best, who would be the best for?

A small business? An enterprise? Experienced marketers? Novices?

Ouch. There's no one-size-fits-all.

You see, one person's 'best software' could be the next person's worst.

Plus, marketing is a particularly broad category, there are so many options! Are we talking about marketing for lead generation? Social media? Content marketing? Email marketing?

To get anywhere you need to start getting specific.

Only by being clear about what you want to do with your marketing software can you hope to match yourself up with the best options.

Do you want to create an inbound marketing lead generation process for your small of medium sized business? Or add social media management to your existing enterprise marketing suite?

It's those details that will help you find the best 'fit' for your needs.

As developers of marketing software we have similar decisions to make. We need to be clear about who we are building software for and how it will be used.

It's important for us to be clear about how the marketing process we offer should be used.

That's because, many people buy software to use as a template for their activities. knowing that if they are fully using the software they are employing the correct process.

For our part, we have a clear idea about what we are building with Jumplead.

Our aim is the 'sweet spot' for marketing software.

Building for the sweet spot

Anyone who has swung a bat and connected 'just right' with the ball, hitting the 'sweet spot' knows what that feels like.

The extra power, lift and distance you get is amazing.

But what does that mean and how does it work for software?

Let's break it down.

The Sweet Spot Marketing Process

This has to be affordable, controllable, proven and scalable.

We use inbound marketing. Proven to generate real leads and customers without relying on buying attention.

Email Marketing

The power of email marketing is well understood. The best email marketing is personalised. It's relevant. And it's sent at the right time.

That's why it is so powerful when combined with marketing automation. Because you can react at the right time for each contact.

Landing Pages

The workhorse of marketing campaigns. Landing pages are the point at which your relationship with each new lead starts.

It tells you what your lead is interested in, gathers usable data and allows you to start nurturing them.

Contact Management CRM

Keeping track of each contact's activity, sales stage and scoring them is crucial.

This information allows you to move each lead from visitor to customer.

Which brings us to marketing automation.

Marketing Automation

Essential for personalising your interactions with each contact.

Marketing automation allows you to deliver your best communications at the right time for each contact. Keep leads moving through your sales funnel. And keep your sales team busy with qualified leads.

These steps define the basic blocks of a complete system.

Now, you could get yourself the 'best' email tool. The 'best' landing page builder and the 'best' CRM. But without deep integration managing a complete marketing process can be a nightmare.

But with all of those features in the same software, doesn't that get complicated?

About complexity

I'm glad you asked about complexity. Because it's the painful trade off against features.

And this is where we find our sweet spot.

We need to cover the steps required to deliver a complete marketing process. While at the same time keeping it simple enough to use.

That's where the difficult decisions are around the features we include and the features we don't.

Every time a feature is added, the whole system becomes more confusing. We need Jumplead to be accessible and easy to use.

What about cost?

Cost defines which parts of the market the marketing software can be used by. Companies that aren't cost sensitive don't have an issue as they can simply use whichever software they like. (Given the time and resources to use it cost effectively.)

This puts small and medium sized businesses at a (technological) disadvantage.

We don't like that. So we define our 'best' as being affordable.

Which is why we start new accounts on a Free plan. Removing any cost barrier and allowing people to explore at their own pace.

The more you put in the more you get out.

So what's best then?

We're taking our best shot at creating marketing software that hits the sweet spot.

But whether that's right for you? Only you will know.

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