Ever wished you could react to your website visitors automatically based upon their activity and the content they have viewed?
Maybe just to send a timely targeted email to your lead (to capitalise on their active interest) or even to initiate a whole marketing campaign.
You need Automation Events.
Jumplead has included Events as part of the underlying system for quite a while but now you can access and manage your own set of Automation Events.
Anatomy of an Automation Event.
Automation Events consist of a 'Trigger' and an 'Action'.
A Trigger might be the completion of a lead capture form or viewing a specific URL, and an Action is what you want to happen when this Trigger occurs, such as sending a marketing email or nurture campaign.
The ways in which you can respond to your visitors depends upon how they have shared their contact details with you. For example, if your visitor has previously shared their email address for example through a lead capture form, then you can respond to their behaviour by email. If they haven't shared their details with you then you can't use them, easy.
Jumplead works hard to help you build a clear picture of your leads and their interests, the underlying principle is one of 'permission' or 'inbound' marketing, and implementing lead capture forms along with great content provides a fundamental way for you to draw in fresh leads and understand both their interests and their level of sales qualification.
Over to you.
Automation Events allow you to react with a message designed to move your leads to the next level, allowing you to say the right thing at the right time. Ultimately deciding what the right thing is will be up to you. :)