Content and marketing automation with Jumplead

Matt Fenn on Content marketing,


This is an incredibly exciting time to be involved with marketing. The way that people use technology is having a huge impact on what works and what doesn't. And it seems as though we've found ourselves in the middle of that change!

We tend to be quite proof-based and ever since we started developing Jumplead, we've been running test campaigns and measuring the effectiveness of each.

Subsequently, over the last year we've grown to love content marketing, we've found it to be fun and we've learnt a lot in the process. We also found it to be by far the most effective way to grow quality traffic to our website.

I happen to know that this isn't just us, and the growing discipline of inbound marketing is reshaping the way we all understand what we do.

And because any business that's mindful of how it's marketplace is evolving moves with it, we quickly put in place some hard coded lead nurturing processes around our free trial.

Lead nurturing here we come

This worked well for us, however we felt that we still needed:

  • Better reporting
  • A more robust lead qualification scoring system that would persist between visits
  • Customised email lead nurturing campaigns
  • Conversion forms
  • Behaviour based triggers for the nurturing campaigns
  • And what's more we wanted to make these tools available through Jumplead to share with our customers. After all, we're always looking to make Jumplead more effective.

Our goal has always been to provide the best mix of features for businesses to generate leads, in a simple and affordable way.

We believe that the addition of these features will be a game changer for us. And we're very excited about it. Our challenge is going to be ensuring that using Jumplead remains easy and intuitive.

Marketing automation simplified.

Full fat marketing automation systems are very powerful, they also require a significant investment as well as time and effort to implement. Which is why they tend to be used by mostly large enterprises.

But what if we apply the 80/20 rule? Can you get 80% of the benefit from 20% of the marketing automation features?

I honestly don't know. But that's what we intend to find out!

It'd be great to get to a system that's easy and affordable enough for us all to use, that can leverage your content marketing, no matter which platform you choose to publish with.

We already have lead management features, including stages, deals etc. but with these new additions we'll have the intelligence to react to customer and lead behaviour in a new (for us) and powerful way.

Cookies and Privacy.

We've done well to get this far without requiring any cookies to be set on visitors computers.

However to get where we need to be we're going to give our customers the option of using cookies to enable the new features.

To allow our customers to be able to understand and personalise their communications with leads, in a way that is partially automated and can scale effectively there needs to be persistent data capture.

Our customers will be free to enable the cookie based functionality with the requirement that they implement whichever type of consent mechanism is required locally.

Leverage your content.

If you're investing in content and need a cost effective way to generate and manage leads from it we believe Jumplead should be on your list.

SEO and content marketing agencies.

We realise that many of the marketers who understand the power of content marketing and permission based relationships are agency side.

That's why we've already added the ability to create multiple sub accounts for existing agencies that use Jumplead to resell and value add our service.

We think you'll love the new features as much as we do. If you've tried Jumplead in the past but would like another shot with all of the new added goodness. Let us know. We'll happily restart your free trial.

This is an incredibly exciting time to be involved with marketing. The way that people use technology is having a huge impact on what works and what doesn't. And it seems as though we've found ourselves in the middle of that change!

We tend to be quite proof-based and ever since we started developing Jumplead, we've been running test campaigns and measuring the effectiveness of each.

Subsequently, over the last year we've grown to love content marketing, we've found it to be fun and we've learnt a lot in the process. We also found it to be by far the most effective way to grow quality traffic to our website.

I happen to know that this isn't just us, and the growing discipline of inbound marketing is reshaping the way we all understand what we do.

And because any business that's mindful of how it's marketplace is evolving moves with it, we quickly put in place some hard coded lead nurturing processes around our free trial.

Lead nurturing here we come

This worked well for us, however we felt that we still needed:

  • Better reporting
  • A more robust lead qualification scoring system that would persist between visits
  • Customised email lead nurturing campaigns
  • Conversion forms
  • Behaviour based triggers for the nurturing campaigns
  • And what's more we wanted to make these tools available through Jumplead to share with our customers. After all, we're always looking to make Jumplead more effective.

Our goal has always been to provide the best mix of features for businesses to generate leads, in a simple and affordable way.

We believe that the addition of these features will be a game changer for us. And we're very excited about it. Our challenge is going to be ensuring that using Jumplead remains easy and intuitive.

Marketing automation simplified.

Full fat marketing automation systems are very powerful, they also require a significant investment as well as time and effort to implement. Which is why they tend to be used by mostly large enterprises.

But what if we apply the 80/20 rule? Can you get 80% of the benefit from 20% of the marketing automation features?

I honestly don't know. But that's what we intend to find out!

It'd be great to get to a system that's easy and affordable enough for us all to use, that can leverage your content marketing, no matter which platform you choose to publish with.

We already have lead management features, including stages, deals etc. but with these new additions we'll have the intelligence to react to customer and lead behaviour in a new (for us) and powerful way.

Cookies and Privacy.

We've done well to get this far without requiring any cookies to be set on visitors computers.

However to get where we need to be we're going to give our customers the option of using cookies to enable the new features.

To allow our customers to be able to understand and personalise their communications with leads, in a way that is partially automated and can scale effectively there needs to be persistent data capture.

Our customers will be free to enable the cookie based functionality with the requirement that they implement whichever type of consent mechanism is required locally.

Leverage your content.

If you're investing in content and need a cost effective way to generate and manage leads from it we believe Jumplead should be on your list.

SEO and content marketing agencies.

We realise that many of the marketers who understand the power of content marketing and permission based relationships are agency side.

That's why we've already added the ability to create multiple sub accounts for existing agencies that use Jumplead to resell and value add our service.

We think you'll love the new features as much as we do. If you've tried Jumplead in the past but would like another shot with all of the new added goodness. Let us know. We'll happily restart your free trial.

Share this post