Nurturing Leads with Live Chat

Matt Fenn on Live chat,


Combining real-time analytics alerts with website chat can give you the edge when it comes to lead generation and put you in touch with hot prospects when they are on your website and actively engaged with you.

Live chat is often seen as being most appropriate for support and customer service, but when live chat is combined with real-time analytics alerts you can take the opportunity to connect directly with new prospects while they are still in their research phase.

Ordinarily, you'd have no visibility or control over how you connect with the visitors you have, without the opportunity to make a positive impression or tailor your message to meet individual customers needs. Live chat software changes that, Connecting you sooner and in a deeper and more personal way, right when your prospects are engaged. That's got to be good news!

First. Get a sixth sense with lead alerts.

Set a lead alert to email you when a visitor hits your contact page or achieves a predefined quality score. Alternatively, if you are already nurturing a lead get an alert when their organisation visits you. Do this by adding a new lead stream with key pages and set your preferred quality score, then in Alerts and Notifications (in Settings) make the alert instant.

Then. Get proactive.

When you get your lead alert, log in to check out the visitor, their organisation, previous visit activity and the pages they have visited (including the one they are currently on). This gives you an excellent frame of reference to understand their requirements and level of interest before you chat with them.

If it all looks good ask how you can help!

Using this method there's no need to wait around for your visitor to fill in a contact form or download a White paper. You get the opportunity to connect and establish a relationship built on demonstrating a high service level right at the outset.

From anonymous visitor to lead in one step.

Because Jumplead identifies the organisations visiting your website and automatically saves chat transcripts to that company, you have an excellent base to work from both with any subsequent visits from that organisation and any dropboxed emails or notes recorded as activity for the lead.

Designed to deliver leads and help organisations connect with and manage opportunities, Jumplead combines analytics, chat, lead management and social media, creating new opportunities to engage with your leads.

Combining real-time analytics alerts with website chat can give you the edge when it comes to lead generation and put you in touch with hot prospects when they are on your website and actively engaged with you.

Live chat is often seen as being most appropriate for support and customer service, but when live chat is combined with real-time analytics alerts you can take the opportunity to connect directly with new prospects while they are still in their research phase.

Ordinarily, you'd have no visibility or control over how you connect with the visitors you have, without the opportunity to make a positive impression or tailor your message to meet individual customers needs. Live chat software changes that, Connecting you sooner and in a deeper and more personal way, right when your prospects are engaged. That's got to be good news!

First. Get a sixth sense with lead alerts.

Set a lead alert to email you when a visitor hits your contact page or achieves a predefined quality score. Alternatively, if you are already nurturing a lead get an alert when their organisation visits you. Do this by adding a new lead stream with key pages and set your preferred quality score, then in Alerts and Notifications (in Settings) make the alert instant.

Then. Get proactive.

When you get your lead alert, log in to check out the visitor, their organisation, previous visit activity and the pages they have visited (including the one they are currently on). This gives you an excellent frame of reference to understand their requirements and level of interest before you chat with them.

If it all looks good ask how you can help!

Using this method there's no need to wait around for your visitor to fill in a contact form or download a White paper. You get the opportunity to connect and establish a relationship built on demonstrating a high service level right at the outset.

From anonymous visitor to lead in one step.

Because Jumplead identifies the organisations visiting your website and automatically saves chat transcripts to that company, you have an excellent base to work from both with any subsequent visits from that organisation and any dropboxed emails or notes recorded as activity for the lead.

Designed to deliver leads and help organisations connect with and manage opportunities, Jumplead combines analytics, chat, lead management and social media, creating new opportunities to engage with your leads.

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