Running a successful social media campaign is by no means an easy task. Sure, social media marketing is meant to be simple and user-friendly but now that everyone’s doing it, the competition is tough. Therefore, it takes a great deal of effort, perseverance and strategy in order to make it all come together and give you the results that you’ve been looking for. Here are the top ten social media lead generation strategies to help you get ahead in 2021.
1. Paid ads generate leads
The first thing you need to abandon is the idea that, for some reason, you can do it all without investing a single penny. Social media ads are incredibly effective, which is an investment consideration that you should definitely make. The average conversion rate for Facebook ads is 9.21%. This, however, may vary by industry.
2. Introduce chatbots
Immediate response is an incredibly potent customer service feature. Other than this, it’s important to mention that chatbots allow you to automate this process. This leads to a better customer experience. The majority of the industry is switching to chatbots, which means that missing out on this opportunity means getting left behind. You can’t afford to get outcompeted.
3. Build a community
The simplest way to make your content more engaging is to help make a strong community and just back out. These interactions between members of the community make people much more emotionally invested in your content. It also makes them pay closer attention and develop a sense of belonging when the majority of these topics are discussed. While this is supposed to happen on its own, a slight push might help.
4. Think about the landing page
Remember that one of the main objectives of your social media presence is to, eventually, lead people to your home page. In order for this not to ruin the overall impression, you need to ensure that your entire IT system is well managed. According to experts behind Katana IT, third-party IT management services provide a much higher quality of service with a much lower effort invested.
5. Social-media-friendly formats
There are some formats that are simply more social-media-friendly than others. Everyone knows about the power of video content on social media. The same goes for infographics, podcasts, etc. By picking one of these formats, you’re simply increasing the likelihood of a successful lead generation. Not only are people more likely to click on such content, but they are also more likely to share it.
6. Make a lead offer
A CTA may need an extra lead in order to appear more compelling to your target audience. A free quote, a trial period on a premium product, a free tool or even something as simple as a free badge can be a great idea. Sure, this may sound like bribing your staff into doing business with you, however, there’s nothing wrong with that.
7. Don’t ignore B2B generation
Another thing you need to understand is that social media lead generation isn’t something exclusively about B2C. Since you can use social media to identify potential B2B prospects, your social media presence can turn into quite a B2B force. Remember that customers who are unhappy with your competition might approach you on their own, once they see the full magnitude of your brand presence on social media. When approaching digital marketing as a small business you’ll need all the help you can get.
8. Social media influencers
Influencers are incredibly efficient at promoting content of any kind. This is because they leverage trust with their followers in order to back up your brand with some extra credibility. What does this mean? Well, it takes time to build trust and this is something that influencers already have in this circle. This means that once they vouch for you, you get to skip a major part of the trust-building process with your audience.
9. Choosing the right platform
It is not a secret that different demographics use different social media platforms. Different people prefer different platforms. For instance, while the number of boomers on social media has grown by 66% in the last 4 years, the truth is that they are still a minority on platforms like Instagram and Snapchat. In other words, choose your primary platform based on your audience.
10. Testimonials and social proof
People love reviews because they help them understand the product/service before they spend the money on it. Reviews allow them to see how all of this works. One of the best ways to do this is to gather social proof and offer it on your social media. While comments may fulfil the same purpose (both are user-generated content), you can’t rely on them exclusively. Take your time to figure this one out.
Keep in mind that the majority of these strategies probably represent something that you’ve already been doing. Therefore, it’s not that hard to commit to these trends a bit harder and with a plan that stretches further into the future.