A lead is the profile of information gathered about a potential customer from a variety of interactions with your company. Putting various processes and events in place to capture leads is important to the long-term growth of your business, since the goal of growing your database
Landing pages are a powerful tool to help your business achieve its goals online, but can quickly become overwhelming and a burden if not executed correctly. To use landing pages to your advantage, it’s important to develop a succinct strategy that outlines how your landing
People looking for marketing software often search for "best marketing software" who wouldn't? But what does that mean? How do you define what is the best? Is it the number of features? Or the ease of use? Is it the most expensive? or the most cost
Use your analytics to regularly identify the actions that trigger conversions on your website. The paths a customer takes to make an action with your organization online will often vary. With the help of analytics, you’ll be able to find the most common paths to
So, you've spent time Googling around for an effective lead generation strategy for your B2B small business. And what have you found? Lists of tactics! Articles by landing page specialists will give you 'strategies' to improve conversion rates. Articles by email specialists will give you 'strategies'