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How to run an effective drip email marketing campaign


You received dozens of emails this morning. How many did you open? Business emails have an average open rate of around 25% - meaning three out of every four emails are simply ignored. 

This isn’t going to improve any time soon. Though our inboxes are








Lead Conversion Flows in Jumplead


[Coming soon] Lead conversion flows are an upcoming Jumplead feature, currently slated for release in early April. We thought we'd bring you up to speed with the new feature and hopefully get some feedback. Our goals for this update are to achieve the following things: Allow








eBooks: How to write them, and how to use them


Why write an eBook? An eBook makes a great lead magnet. Leads are more likely to give you their contact details if they feel they’re receiving something valuable in return, and an eBook feels like a substantial free gift. Don’t allow the scale of








5 Steps to a More Effective Lead Generation Process


Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies








7 Landing page strategies that really work


A landing page is an entry point to your website, and often the very first thing a lead sees. First impressions count, and it pays to get your landing pages right. Landing pages are rarely reachable via your main website. Instead users land on them by