What exactly is content marketing? Content marketing is the process of creating content that is considered by the reader to valuable, engaging, and relevant. Customers and prospective customers are inundated by more marketing messages than ever before — more than 2,900 per day, by current estimations.

As an eCommerce merchant, scores of first-time shoppers will frequent your website without knowing about your brand. Many of them will subscribe to your email list. However, only a fraction of them will make a purchase. These folks are commonly referred to in the brick-and-mortar world

Hands up who would like to automate the capture, segmentation and nurture of new business leads? Keeping new customers rolling in and sky rocketing your business growth… I think we all would and it’s certainly a noble aim for a piece of software. But what

Lead generation is a challenging process to get right, from getting potential customers to your website, then converting them into leads, to nurturing them over time into customers. To make that magic happen you need to pull together the right set of lead generation tools. The

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies