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8 Ways to Use Your Analytics to Improve Traffic Quality


As a marketer or a business owner, it’s important to continually track and improve your marketing efforts to better align your campaigns to drive worthwhile results. This is achieved by consistent analysis of the data sets available to your organization through your analytics platform. Your








The 4 Types of Marketing Metrics That Matter Most for Your Business


One of the biggest problems many businesses face, especially B2B, is figuring out how to appropriately measure there marketing campaigns on an ongoing basis. The issue is usually two-fold; many organizations haven’t established clear goals for their marketing and are overwhelmed by the vast amount








The Science of Email Autoresponders: How to Nurture and Engage Your Customers


Email marketing can quickly become a time intensive investment for your business to take part in, but it doesn’t have to be that complicated with the right strategy and toolkit in place. Most email marketing platforms your business can choose from (like Jumplead) offer functionality








Live chat designed for marketing automation


Live chat is the ultimate way to connect with your website visitors, it's there at the right time and offers an immediate way to get the specific answers visitors need in order to move forward with you. You wouldn't open a shop without sales staff, so








Identify previously unknown visitors


Not all visitors to your website are created equal, by analysing the IP address of each visitor it’s possible to identify visiting organisations which can provide a valuable insight into potential leads. Knowing when someone from a particular organisation is visiting your website and the