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eBooks: How to write them, and how to use them


Why write an eBook? An eBook makes a great lead magnet. Leads are more likely to give you their contact details if they feel they’re receiving something valuable in return, and an eBook feels like a substantial free gift. Don’t allow the scale of








5 Steps to a More Effective Lead Generation Process


Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer. The strategies








7 Landing page strategies that really work


A landing page is an entry point to your website, and often the very first thing a lead sees. First impressions count, and it pays to get your landing pages right. Landing pages are rarely reachable via your main website. Instead users land on them by








How to use Social Ads to Push Consumers Down the Buying Funnel


Social media ads are a powerful method to feed consumers into your buying funnel, and to nurture them from awareness to conversion. Knowing what ads to service at each stage, however, can be tricky to master. For instance, awareness stage social media ads will be focused








16 Unorthodox lead generation ideas


Lead generation is the means by which your company identifies and nurtures potential customers. Think of it as the point at which a lead enters the purchase funnel. If your business is going to grow, it must constantly generate new leads and contacts. In an increasingly